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NA 043

DIN Standards Committee Information Technology and IT Applications

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ISO/TC 352
Digital marketing

Publications Projects

Standardization in the field of terminology, requirements, guidance, practices, tools and methods for organizations and professionals conducting digital marketing.

Excluded:

  • Digital marketing activities that will lead to E-commerce transactions and relevant work within the scopes of the following committees:

    • ISO/IEC JTC 1 (Information technology)
    • ISO/TC154 (Processes, data elements and documents in commerce, industry and administration)
    • ISO/TC 207 (Environmental management)
    • ISO/TC 225 (Market, opinion and social research)
    • ISO/TC 307 (Blockchain and distributed ledger technologies)
    • ISO/TC 321 (Transaction assurance in E-commerce)
    • ISO/TC 324 (Sharing economy)

    Note: In parallel, the proposed TC works in cooperation with existing committees on subjects that may support digital marketing.

    National mirror committee of ISO/TC 352

    Committee ID Name
    NA 043 BR DIN Standards Committee Information Technology and Applications - Joint Steering Committee